In which Stella gets back in her (cardboard) box.

Packaging. It's a favourite bug bear of mine, perhaps second only to misleading labels on Natural products. Packaging annoys me hugely, because despite my sustainable, ethical core values, I'm forever tempted to put my products into shinier, sexier, more eye catching packaging. I'm tempted because I know that I myself, as an all too fallible consumer, am impressed by a beautiful box or an eye catching piece of ribbon. Tempted because as a retailer I know that the package creates that critical first impression a customer gets of one's product - and that's a hugely important moment in capturing someone's interest - whether we admit it or not, we tend to judge a book by it's cover. So an ongoin

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